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Avanti Creativo
May 20, 20242 min read
The Epidemic of Loneliness: Why Social Media Is Getting Social Again and How Companies Should Adapt
We're more connected than ever through technology and social media, yet loneliness has become a modern epidemic. The channels meant to...
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Avanti Creativo
May 15, 20242 min read
How To Use Your Audience Insights To Create Viral Content
You've invested heavily into research to truly understand your target audience's core desires, motivations and psychological drivers. But...
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Avanti Creativo
May 7, 20242 min read
If You Think Your Ideal Client Isn’t on TikTok, You’re Wrong.
Despite TikTok's rapid rise in popularity, many businesses mistakenly believe that the platform primarily caters to Gen Z and...
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Avanti Creativo
Apr 2, 20242 min read
"Them Before You" Marketing Strategy for Effective Engagement
Have you ever experienced the frustration of dealing with a common problem in your life? If so, you know how challenging it can be to...
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Domenica Cheek
Mar 25, 20242 min read
The TikTok Ban: A Catalyst for Innovation
In recent months, the threat of a TikTok ban has dominated headlines and sparked discussions across the digital sphere. For millions of...
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Avanti Creativo
Mar 11, 20242 min read
Repurposing: Your Guide to Content Success
Creating content that resonates with your audience across various platforms is essential for success. But with the constant demand for...
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Domenica Cheek
Mar 4, 20242 min read
Why Nobody Wants to Follow Your Business Account: Getting Back to Basics of Social Media
In the ever-evolving world of social media marketing, one harsh truth remains: nobody wants to follow your business account. Don't get disco
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Domenica Cheek
Feb 27, 20242 min read
The Evolution of Social Media: Why Engaging Video Content Is Key Strategy
Gone are the days when hashtags, timing, and regular posts were enough to captivate audiences and drive meaningful engagement. The truth...
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Domenica Cheek
Feb 20, 20242 min read
The Magic of Retargeting: How It's Making Local Business Thrive Like Never Before
Today, local businesses face competition to capture the attention of potential customers. However, one powerful marketing strategy has...
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Pietro Pilo
Feb 12, 20243 min read
5 Marketing lessons I learned from 2 years of competitive karting.
🎯 Approach testing with a clear objective. I wasted many laps and incredibly expensive sets of tires by doing testing laps without a...
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Domenica Cheek
Feb 8, 20243 min read
Harnessing the Power of FOOH to Boost Engagement
In today's fast-paced digital world, local businesses are constantly seeking innovative ways to capture the attention of their target...
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Pietro Pilo
Jan 29, 20244 min read
The Ultimate Guide to Succeed on TikTok—Cringe-Free Edition
For the last few months, TikTok has been the first-ranking domain on the entire internet. Any guesses as to which domain TikTok beat? It...
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