In the ever-evolving world of social media strategy, one harsh truth remains: nobody wants to follow your business account. Don't get discouraged, it's time to get back to basics to understand why.
It's Social Media – Let's Get Real
At its core, social media is about connection, authenticity, and engagement. Yet, many businesses fall into the trap of focusing solely on promoting their products or services, neglecting the fundamental essence of what makes social media tick: human connection.
Take a look at Red Bull, a company that gets it! When you visit their Instagram page, you'll notice that they rarely showcase their products directly. Instead, they focus on sharing captivating and visually stunning content that revolves around their brand ethos of adrenaline, adventure, and extreme sports.
People Want Authenticity, Not Perfection
Nobody wants polished, overly curated content anymore – they're not interested. What they crave is authenticity, transparency, and a glimpse behind the scene. People want to see the faces behind the brand, the stories that make it unique, and the journey.
The Power of Behind-the-Scenes Content
Instead of pouring resources into graphic design and photography to create perfectly polished posts, businesses should shift their focus to creating quality video content that showcases the behind-the-scenes of their brand. Whether it's a peek into the production process, a day in the life of your team, or candid moments from company events, this type of content humanizes your brand and fosters genuine connections with your audience.
Save Money, Invest in Video Content
While graphic design and photography certainly have their place in marketing, they should only make up 10-20% of your social media strategy. By reallocating resources towards quality video content, businesses can save money in the long run while simultaneously creating content that resonates with their audience on a deeper level.
Conclusion: Embrace Authenticity, Focus on Connection
If you're struggling to gain traction on social media, it's time to go back to basics. Instead of obsessing over follower counts and perfecting your feed, focus on authenticity, transparency, and human connection. Share the story behind your brand, showcase the faces and voices that make it unique, and embrace the power of behind-the-scenes content. By shifting your mindset and investing in quality video content, you'll not only attract more followers but also build a loyal community that's truly invested in your brand's journey.
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